I recently stopped at a gas station/convenience store to use their restroom. On the way out, this point-of-sale display caught my eye. Something about it seemed familiar. So I cracked open an old ad award show annual and found the ad I was looking for. Plus a few more. CREATIVE CREDITS Ron Anderson, Creative Director, Art Director, […]

Found this Cannes Lion Award Winning public service announcement (PSA) on an old Bozell reel. I’m sharing it for two reasons: (1) It’s more than a quarter century old yet it could run today. (And would probably be the best PSA on the air.) (2) This testimonial isn’t real. It’s a riveting performance by a young actor […]

Ron Anderson. Godfather of Minneapolis Advertising.

Susan Morris sez: These are Ron Anderson’s words. I’m just the typist ツ The year was 1978. Wendell Anderson was a two-term Democratic Governor from Minnesota. Very popular. Handsome to a fault. Even played hockey for the University of Minnesota. Scandinavian. What more could you want in Minnesota? Unfortunately, Wendell Anderson made one strategic mistake. […]

You could really credit the growth of the Minneapolis ad community to two men. Ron Anderson and Tom McElligott. In 1976, Minneapolis wasn’t that hot and most of the award-winning stuff was written by these two. For a long time everyone was jealous…mixed jealousy and awe. They became the rabbits the hounds chased. And by doing […]

poppin' fresh pie logo

SUSAN MORRIS, AN ASPIRING COPYWRITER ON MICHIGAN AVENUE, SEZ: I have a 10-page xeroxed copy of Ron Anderson’s ad club speech titled “RISK.” He made it about 25 years ago. I wasn’t there. But I’m assuming Mr. Anderson saved his best stuff for last. So I’m sharing the last two pages here. FINALLY, I’d like […]

This is one of Ron’s favorite public education campaigns. Mine, too. In fact, I think these 25-year-old ads should be dusted off. Especially when you consider the government’s recent attempt to influence what should be reported and how it should be reported.  (Google “Multi-Market Study of Critical Information Needs by the Federal Communications Commission.”)

Surdyk's Liquor Store Poster

This year marks the 80th anniversary of Surdyk’s Liquor in Minneapolis. To mark the occasion, I’ve digitized some timeless award-winners. CREATIVE CREDITS (top to bottom) Billboard: PAM CONBOY, art director; JIM NEWCOMBE, writer. Fractional Newspaper: PAM CONBOY, art director; JIM NEWCOMBE, writer. Shopping Carts: KURT TAUSCHE, art director; JIM NEWCOMBE, writer. Full Page Newspaper: RON ANDERSON, art director; […]