“Make ands not ads.”

February 24, 2014 · by · in Andvertising, Bozell/NY · Leave a comment

Make-ands-not-adsIf you only remember one thing from this site, let it be this dictum from Ron:

“MAKE ANDS. NOT ADS.”

Translation:
Today’s advertising must be more than strategic.
It must be more than creative.
It must be one and the other.

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