Imagine going to your mail box and discovering you received a “check” for the holidays.
The father of andvertising, Ron Anderson, made that declarative statement while flipping thru a pile of comp ads created by my partner, Ron Wachino, and me. He was referring to the One Club’s One Show and pointing to this concept when he said it. Of course, his prediction came true. Why else would I be […]
Please say a prayer for the godfather of Minneapolis advertising, Ron Anderson. In my career I’ve had many mentors. But Ron was the one who had the greatest impact on me. Professionally. Personally. Spiritually. MEMORIAL SERVICE This Saturday @ 11 AM Ridgewood Church 4420 County Road 101 Minnetonka, MN NO flowers, please. But a donation […]
Today on Good Morning America, I saw a segment about yet another YOU TUBE video that’s gone viral. This one encourages Super Bowl visitors to bring their “coats, hats and gloves” to Sunday’s game and was created by students at the Franklin Middle School in Minneapolis. (It’s cute and worth a click.) And then I […]
ICYMI on LinkedIn or Facebook, Ron Anderson, godfather of Minneapolis advertising, has Alzheimer’s. According to Matt Anderson, “His memories of his career, family and friends have faded significantly over the past two years. However, it’s always a great day when you can still see some of the old Ron still in him. “Recently Bruce Schultz […]
It was my first month at Bozell/NY and probably Ron’s third month since moving from Minneapolis. My partner, award-winning copywriter Mike LaMonica, and I had just shared (with Ron’s blessing) a new campaign for SEVENTEEN magazine with the Account team. It was a short meeting. The top person said “Well, I don’t like it. And […]
Don’t know who deserves credit for this elegant visual solution. Do know I love it!
In the 1990’s, it could have been this one. CREATIVE CREDITS: Art Director: David Wojdyla Copywriter: Leland “Lee” Rosemond Creative Director: Ron Anderson
Ron Anderson, the godfather of Minneapolis advertising, got the best out of his people by giving them freedom to fail