Imagine going to your mail box and discovering you received a “check” for the holidays.
The father of andvertising, Ron Anderson, made that declarative statement while flipping thru a pile of comp ads created by my partner, Ron Wachino, and me. He was referring to the One Club’s One Show and pointing to this concept when he said it. Of course, his prediction came true. Why else would I be […]
Please say a prayer for the godfather of Minneapolis advertising, Ron Anderson. In my career I’ve had many mentors. But Ron was the one who had the greatest impact on me. Professionally. Personally. Spiritually. MEMORIAL SERVICE This Saturday @ 11 AM Ridgewood Church 4420 County Road 101 Minnetonka, MN NO flowers, please. But a donation […]
When the godfather of Minneapolis was promoted and relocated to NY, one of the first things Ron Anderson did was put together this book. It was sent to prospective new clients. And given to every employee. The publication – filled with 82 ads – was so popular it was updated and reprinted six months later. This is […]
Susan Morris sez: These are Ron Anderson’s words. I’m just the typist ツ The year was 1978. Wendell Anderson was a two-term Democratic Governor from Minnesota. Very popular. Handsome to a fault. Even played hockey for the University of Minnesota. Scandinavian. What more could you want in Minnesota? Unfortunately, Wendell Anderson made one strategic mistake. […]
SUSAN MORRIS, AN ASPIRING COPYWRITER ON MICHIGAN AVENUE, SEZ: I have a 10-page xeroxed copy of Ron Anderson’s ad club speech titled “RISK.” He made it about 25 years ago. I wasn’t there. But I’m assuming Mr. Anderson saved his best stuff for last. So I’m sharing the last two pages here. FINALLY, I’d like […]
This year marks the 80th anniversary of Surdyk’s Liquor in Minneapolis. To mark the occasion, I’ve digitized some timeless award-winners. CREATIVE CREDITS (top to bottom) Billboard: PAM CONBOY, art director; JIM NEWCOMBE, writer. Fractional Newspaper: PAM CONBOY, art director; JIM NEWCOMBE, writer. Shopping Carts: KURT TAUSCHE, art director; JIM NEWCOMBE, writer. Full Page Newspaper: RON ANDERSON, art director; […]
If you only remember one thing from this site, let it be this dictum from Ron: “MAKE ANDS. NOT ADS.” Translation: Today’s advertising must be more than strategic. It must be more than creative. It must be one and the other.
Ron Anderson is just the coolest guy ever. Smart, creative, a straight shooter. When I met him, I was a little nobody (still am) and he was this Big Time Executive. But Ron didn’t wear his power around the office like some smaller men do. Ron was always warm, friendly, down to earth. (He has […]
Krtbrgtzz, Norway—A team of international superstars in the field of megamicrobiology have discovered what they believe to be the smallest component of matter in the universe: Ron Anderson’s ego. The discovery came with the aid of a nuclear-powered microscope called the XRT5000 that uses satellites in a low-earth orbit to capture images below the sub-sub-atomic level. […]