Author Archives: David Wojdyla
Remembering the godfather of Minneapolis advertising
On the fourth anniversary of Ron Anderson’s death, here’s how his family, friends, and advertising co-workers remember him.
“A good idea is timeless.”
Imagine going to your mail box and discovering you received a “check” for the holidays.
“THIS Could Win.”
The godfather of Minneapolis advertising, Ron Anderson, made that declarative statement while flipping thru a pile of comp ads created by my partner, Ron Wachino, and me. He was referring to the One Show and pointing to this concept when he said it. Of course, his prediction came true. Why else would I be writing […]
Perhaps You’ve Already Heard the Sad News
Please say a prayer for the godfather of Minneapolis advertising, Ron Anderson. In my career I’ve had many mentors. But Ron was the one who had the greatest impact on me. Professionally. Personally. Spiritually. MEMORIAL SERVICE This Saturday @ 11 AM Ridgewood Church 4420 County Road 101 Minnetonka, MN NO flowers, please. But a donation […]
Minnesota Tourism Advertising
Today on Good Morning America, I saw a segment about yet another YOU TUBE video that’s gone viral. This one encourages Super Bowl visitors to bring their “coats, hats and gloves” to Sunday’s game and was created by students at the Franklin Middle School in Minneapolis. (It’s cute and worth a click.) And then I […]
A blog post I wish I didn’t have to write
ICYMI on LinkedIn or Facebook, Ron Anderson, godfather of Minneapolis advertising, has Alzheimer’s. According to Matt Anderson, “His memories of his career, family and friends have faded significantly over the past two years. However, it’s always a great day when you can still see some of the old Ron still in him. “Recently Bruce Schultz […]
The first and only time I ever heard Ron Anderson use a four-letter word
It was my first month at Bozell/NY and probably Ron’s third month since moving from Minneapolis. My partner, award-winning copywriter Mike LaMonica, and I had just shared (with Ron’s blessing) a new campaign for SEVENTEEN magazine with the Account team. It was a short meeting. The top person said “Well, I don’t like it. And […]
Ron Anderson’s Scrapbook Mind
Virtually everything Ron saw, read, heard, felt (and I suppose smelled) was somehow instantly “cut-and-pasted” into his mind. And he could access it at a moment’s notice. A good example is the rusty shooting gallery duck on my bookshelf.
A quarter century of Bozell public service advertising (PSAs)
When the godfather of Minneapolis was promoted and relocated to NY, one of the first things Ron Anderson did was put together this book. It was sent to prospective new clients. And given to every employee. The publication – filled with 82 ads – was so popular it was updated and reprinted six months later. This is […]
Standing On the Shoulders of a Giant 