An Award-Winning Retail Ad

LHL-SIMS

RON ANDERSON, Art Director; TOM MCELLIGOTT, Copywriter; FRANK MILLER, Photographer

“As anyone who’s spent time in retail knows, creating great advertising isn’t easy,” Tom McElligott said. “The deadlines are tight. Merchandise can often be discouragingly mundane. There are sales, sales and more sales. And if the cash registers don’t ring, you hear about it.”

Shown here is one ad from a campaign Anderson and McElligott did “after hours.”

Ron Anderson said, “Most of the work we did for them was on a barter basis. They got smart ads. We got smart clothes. Our peers voted us the ‘best-dressed creatives’ in Minneapolis.”

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