Author Archives: michaeljohn1978

An Award-Winning Retail Ad

“As anyone who’s spent time in retail knows, creating great advertising isn’t easy,” Tom McElligott said. “The deadlines are tight. Merchandise can often be discouragingly mundane. There are sales, sales and more sales. And if the cash registers don’t ring, you hear about it.” Shown here is one ad from a campaign Anderson and McElligott did “after […]

Ron Anderson, mentor

Top Five Traits of Pretty Good Creative People

Q: Mr. Anderson, you have an impressive hiring record. Exactly what do you look for in a creative person? A: Five traits. Probably in this order: INSATIABLE CURIOSITY | The best creative people are aware. They have a need to know what’s going on. They want to know why it works. And how it works. They […]