Category Lunch Hour Ltd

Amy-Krouse-Rosenthal

Remembering a Remarkable Woman on the First Anniversary of Her Death

Her name? Amy Krouse Rosenthal. (She was just 51 years old.) If you’ve never heard of her, google her now. (I can wait.) So why am I writing about her here? Two reasons: Very few (if any) of Google’s search results mention her advertising career I firmly believe the freelance agency she founded, Boy & […]

Elmer’s Minnows and Ron Anderson

I recently stopped at a gas station/convenience store to use their restroom. On the way out, this point-of-sale display caught my eye. Something about it seemed familiar. So I cracked open an old ad award show annual and found the ad I was looking for. Plus a few more. CREATIVE CREDITS Ron Anderson, Creative Director, Art Director, […]

We pulled an all-nighter. (Perhaps the only time our wives didn’t mind.)

This ad was not created with the usual array of objectives, strategies, account executives, research people and clients. Instead, it was specifically created to make money for the writer and art director in creative competition against other ads. In 1978 the Newspaper Advertising Bureau announced a $50,000 contest for unusual and innovative use of newspaper […]

An Award-Winning Retail Ad

“As anyone who’s spent time in retail knows, creating great advertising isn’t easy,” Tom McElligott said. “The deadlines are tight. Merchandise can often be discouragingly mundane. There are sales, sales and more sales. And if the cash registers don’t ring, you hear about it.” Shown here is one ad from a campaign Anderson and McElligott did “after […]