Author Archives: tommcelligott1981

We pulled an all-nighter. (Perhaps the only time our wives didn’t mind.)

This ad was not created with the usual array of objectives, strategies, account executives, research people and clients. Instead, it was specifically created to make money for the writer and art director in creative competition against other ads. In 1978 the Newspaper Advertising Bureau announced a $50,000 contest for unusual and innovative use of newspaper […]