Category Public Service Advertising
“THIS Could Win.”
The godfather of Minneapolis advertising, Ron Anderson, made that declarative statement while flipping thru a pile of comp ads created by my partner, Ron Wachino, and me. He was referring to the One Show and pointing to this concept when he said it. Of course, his prediction came true. Why else would I be writing […]
A quarter century of Bozell public service advertising (PSAs)
When the godfather of Minneapolis was promoted and relocated to NY, one of the first things Ron Anderson did was put together this book. It was sent to prospective new clients. And given to every employee. The publication – filled with 82 ads – was so popular it was updated and reprinted six months later. This is […]
Good Book Spoiler Alert
CA-76 AWARD-WINNING POSTER (19″ x 27″) Full Disclosure: We added the words “spoiler alert” to this 40-year-old headline. Art Director: Ron Anderson Copywriter: Tom McElligott Photographer: Rick Dublin Client: Bible Belt Incorporated (Minneapolis)
Ron Anderson + Partnership for a Drug-Free America
Found this Cannes Lion Award Winning public service announcement (PSA) on an old Bozell reel. I’m sharing it for two reasons: (1) It’s more than a quarter century old yet it could run today. (And would probably be the best PSA on the air.) (2) This testimonial isn’t real. It’s a riveting performance by a young actor […]
Freespeech Committee Ads Worth a Second Look
This is one of Ron’s favorite public education campaigns. Mine, too. In fact, I think these 25-year-old ads should be dusted off. Especially when you consider the government’s recent attempt to influence what should be reported and how it should be reported. (Google “Multi-Market Study of Critical Information Needs by the Federal Communications Commission.”)
Ron Anderson’s Easter Card
In the 1970’s, Ron sent family and friends this witty Easter greeting. About a decade later it was resurrected as a public service poster (shown here) and won a One Show gold pencil.
We pulled an all-nighter. (Perhaps the only time our wives didn’t mind.)
This ad was not created with the usual array of objectives, strategies, account executives, research people and clients. Instead, it was specifically created to make money for the writer and art director in creative competition against other ads. In 1978 the Newspaper Advertising Bureau announced a $50,000 contest for unusual and innovative use of newspaper […]
Standing On the Shoulders of a Giant 