Category Advertising Awards
Good Book Spoiler Alert
CA-76 AWARD-WINNING POSTER (19″ x 27″) Full Disclosure: We added the words “spoiler alert” to this 40-year-old headline. Art Director: Ron Anderson Copywriter: Tom McElligott Photographer: Rick Dublin Client: Bible Belt Incorporated (Minneapolis)
We pulled an all-nighter. (Perhaps the only time our wives didn’t mind.)
This ad was not created with the usual array of objectives, strategies, account executives, research people and clients. Instead, it was specifically created to make money for the writer and art director in creative competition against other ads. In 1978 the Newspaper Advertising Bureau announced a $50,000 contest for unusual and innovative use of newspaper […]
Yes, Creative Awards Are Important
From 1988 to 1992, I “rode the rails” to/from NYC with Ron Anderson. (We both lived in Ridgewood, NJ.) One day I said, “I heard you’ve won every creative award. Twice.” Ron said something like, “Awards are a pretty good way to measure how well you’re doing. You can learn a lot from studying award […]
Standing On the Shoulders of a Giant 