Found this Cannes Lion Award Winning public service announcement (PSA) on an old Bozell reel. I’m sharing it for two reasons:
(1) It’s more than a quarter century old yet it could run today. (And would probably be the best PSA on the air.)
(2) This testimonial isn’t real. It’s a riveting performance by a young actor working with creative pros in their mid-50s.
Standing On the Shoulders of a Gentle Giant 
Dave Dickey, thanks for the enthusiastic thumbs up! Got Ron Anderson stories to share?!
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Wow … WOW … so powerful. Much like the two people who created this spot. I worked for Ron and for Bert (RIP). They were the two most powerful forces in my career to date.
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BTW, another thing I like about this PSA—something I’d never think to do—is to make her more disheveled and distraught with each jump cut.
Thanks, Athena, for taking the time to read and comment.
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Poignant. Resonates today. Timeless. Too bad same problem in same way still exists. LOVE the B&W treatment. Thanks for sharing!
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