Ron Anderson + Partnership for a Drug-Free America

Found this Cannes Lion Award Winning public service announcement (PSA) on an old Bozell reel. I’m sharing it for two reasons:

(1) It’s more than a quarter century old yet it could run today. (And would probably be the best PSA on the air.)

(2) This testimonial isn’t real. It’s a riveting performance by a young actor working with creative pros in their mid-50s.

CREATIVE CREDITS
Title: “Linda”
Art Director: RON ANDERSON
Writer: BERT GARDNER
Agency Producer: RICHARD HENRY
Production Company: HSI
Director: ROGER LYONS
Agency: BOZELL JACOBS KENYON & ECKHARDT / MINNEAPOLIS

2 comments

  1. Poignant. Resonates today. Timeless. Too bad same problem in same way still exists. LOVE the B&W treatment. Thanks for sharing!

    Liked by 1 person

  2. BTW, another thing I like about this PSA—something I’d never think to do—is to make her more disheveled and distraught with each jump cut.

    Thanks, Athena, for taking the time to read and comment.

    Like

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