Ron Anderson + Partnership for a Drug-Free America

September 25, 2015 · by · in Bozell/Minneapolis, Public Service Advertising · 4 Comments

Found this Cannes Lion Award Winning public service announcement (PSA) on an old Bozell reel. I’m sharing it for two reasons:

(1) It’s more than a quarter century old yet it could run today. (And would probably be the best PSA on the air.)

(2) This testimonial isn’t real. It’s a riveting performance by a young actor working with creative pros in their mid-50s.

CREATIVE CREDITS
Title: “Linda”
Art Director: RON ANDERSON
Writer: BERT GARDNER
Agency Producer: RICHARD HENRY
Production Company: HSI
Director: ROGER LYONS
Agency: BOZELL JACOBS KENYON & ECKHARDT / MINNEAPOLIS
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4 comments

  1. Athena Golianis · · Reply→

    Poignant. Resonates today. Timeless. Too bad same problem in same way still exists. LOVE the B&W treatment. Thanks for sharing!

    Liked by 2 people

  2. David Wojdyla · · Reply→

    BTW, another thing I like about this PSA—something I’d never think to do—is to make her more disheveled and distraught with each jump cut.

    Thanks, Athena, for taking the time to read and comment.

    Like

  3. Dave Dickey · · Reply→

    Wow … WOW … so powerful. Much like the two people who created this spot. I worked for Ron and for Bert (RIP). They were the two most powerful forces in my career to date.

    Liked by 1 person

  4. David Wojdyla · · Reply→

    Dave Dickey, thanks for the enthusiastic thumbs up! Got Ron Anderson stories to share?!

    Like

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