Tag Archives: Ron Anderson
Remembering the godfather of Minneapolis advertising
On the fourth anniversary of Ron Anderson’s death, here’s how his family, friends, and advertising co-workers remember him.
Perhaps You’ve Already Heard the Sad News
Please say a prayer for the godfather of Minneapolis advertising, Ron Anderson. In my career I’ve had many mentors. But Ron was the one who had the greatest impact on me. Professionally. Personally. Spiritually. MEMORIAL SERVICE This Saturday @ 11 AM Ridgewood Church 4420 County Road 101 Minnetonka, MN NO flowers, please. But a donation […]
Minnesota Tourism Advertising
Today on Good Morning America, I saw a segment about yet another YOU TUBE video that’s gone viral. This one encourages Super Bowl visitors to bring their “coats, hats and gloves” to Sunday’s game and was created by students at the Franklin Middle School in Minneapolis. (It’s cute and worth a click.) And then I […]
Ron Anderson’s Scrapbook Mind
Virtually everything Ron saw, read, heard, felt (and I suppose smelled) was somehow instantly “cut-and-pasted” into his mind. And he could access it at a moment’s notice. A good example is the rusty shooting gallery duck on my bookshelf.
A quarter century of Bozell public service advertising (PSAs)
When the godfather of Minneapolis was promoted and relocated to NY, one of the first things Ron Anderson did was put together this book. It was sent to prospective new clients. And given to every employee. The publication – filled with 82 ads – was so popular it was updated and reprinted six months later. This is […]
Good Book Spoiler Alert
CA-76 AWARD-WINNING POSTER (19″ x 27″) Full Disclosure: We added the words “spoiler alert” to this 40-year-old headline. Art Director: Ron Anderson Copywriter: Tom McElligott Photographer: Rick Dublin Client: Bible Belt Incorporated (Minneapolis)
Elmer’s Minnows and Ron Anderson
I recently stopped at a gas station/convenience store to use their restroom. On the way out, this point-of-sale display caught my eye. Something about it seemed familiar. So I cracked open an old ad award show annual and found the ad I was looking for. Plus a few more. CREATIVE CREDITS Ron Anderson, Creative Director, Art Director, […]
Ron Anderson + Partnership for a Drug-Free America
Found this Cannes Lion Award Winning public service announcement (PSA) on an old Bozell reel. I’m sharing it for two reasons: (1) It’s more than a quarter century old yet it could run today. (And would probably be the best PSA on the air.) (2) This testimonial isn’t real. It’s a riveting performance by a young actor […]
Ron Anderson, Wendell Anderson, and Rudy Boschwitz
Susan Morris sez: These are Ron Anderson’s words. I’m just the typist ツ The year was 1978. Wendell Anderson was a two-term Democratic Governor from Minnesota. Very popular. Handsome to a fault. Even played hockey for the University of Minnesota. Scandinavian. What more could you want in Minnesota? Unfortunately, Wendell Anderson made one strategic mistake. […]
Ron Anderson’s “Best Advertising Campaign in the World”
SUSAN MORRIS, AN ASPIRING COPYWRITER ON MICHIGAN AVENUE, SEZ: I have a 10-page xeroxed copy of Ron Anderson’s ad club speech titled “RISK.” He made it about 25 years ago. I wasn’t there. But I’m assuming Mr. Anderson saved his best stuff for last. So I’m sharing the last two pages here. FINALLY, I’d like […]
Standing On the Shoulders of a Giant 