Author Archives: David Wojdyla
Minnesota Tourism Advertising
Today on Good Morning America, I saw a segment about yet another video that’s gone viral. This one encourages Super Bowl visitors to bring their “coats, hats and gloves” to Sunday’s game and was created by students at the Franklin Middle School in Minneapolis. Suddenly I had a flashback to the 80’s when I saw […]
A blog post I wish I didn’t have to write
ICYMI on LinkedIn or Facebook, Ron Anderson, godfather of Minneapolis advertising, has Alzheimer’s. According to Matt Anderson, “His memories of his career, family and friends have faded significantly over the past two years. However, it’s always a great day when you can still see some of the old Ron still in him. “Recently Bruce Schultz […]
The first and only time I ever heard Ron Anderson use a four-letter word
It was my first month at Bozell/NY and probably Ron’s third month since moving from Minneapolis. My partner, award-winning copywriter Mike LaMonica, and I had just shared (with Ron’s blessing) a new campaign for SEVENTEEN magazine with the Account team. It was a short meeting. The top person said “Well, I don’t like it. And […]
Ron Anderson’s Scrapbook Mind
Virtually everything Ron saw, read, heard, felt (and I suppose smelled) was somehow instantly “cut-and-pasted” into his mind. And he could access it at a moment’s notice. A good example is the rusty shooting gallery duck on my bookshelf.
A quarter century of Bozell public service advertising (PSAs)
When the godfather of Minneapolis was promoted and relocated to NY, one of the first things Ron Anderson did was put together this book. It was sent to prospective new clients. And given to every employee. The publication – filled with 82 ads – was so popular it was updated and reprinted six months later. This is […]
Ron Anderson’s Creative Philosophy
Ron loooved this ad. Probably because it expresses his POV so clearly. For those who can’t read the tiny type at the bottom of the ad, here’s what it says: YOU CAN’T SAVE A BAD IDEA WITH GOOD EXECUTION. Creative Credits: Art Director: Dick Lemmon Writer: Dick Lemmon Client: Dick Lemmon Artist: Charles Hughes
Standing On the Shoulders of a Gentle Giant 