Category Ron Anderson

A blog post I wish I didn’t have to write

ICYMI on LinkedIn or Facebook, Ron Anderson, godfather of Minneapolis advertising, has Alzheimer’s. According to Matt Anderson, “His memories of his career, family and friends have faded significantly over the past two years. However, it’s always a great day when you can still see some of the old Ron still in him. “Recently Bruce Schultz […]

The first and only time I ever heard Ron Anderson use a four-letter word

It was my first month at Bozell/NY and probably Ron’s third month since moving from Minneapolis. My partner, award-winning copywriter Mike LaMonica, and I had just shared (with Ron’s blessing) a new campaign for SEVENTEEN magazine with the Account team. It was a short meeting. The top person said “Well, I don’t like it. And […]

Ron Anderson’s favorite radio station?

In the 1990’s, it could have been this one. CREATIVE CREDITS: Art Director: David Wojdyla Copywriter: Leland “Lee” Rosemond Creative Director: Ron Anderson

Giving people the freedom to fail

Ron Anderson, the godfather of Minneapolis advertising, got the best out of his people by giving them freedom to fail

Ron Anderson’s Scrapbook Mind

Virtually everything Ron saw, read, heard, felt (and I suppose smelled) was somehow instantly “cut-and-pasted” into his mind. And he could access it at a moment’s notice. A good example is the rusty shooting gallery duck on my bookshelf.

A quarter century of Bozell public service advertising (PSAs)

When the godfather of Minneapolis was promoted and relocated to NY, one of the first things Ron Anderson did was put together this book. It was sent to prospective new clients. And given to every employee. The publication – filled with 82 ads – was so popular it was updated and reprinted six months later. This is […]

Ron Anderson’s Creative Philosophy

Ron loooved this ad. Probably because it expresses his POV so clearly. For those who can’t read the tiny type at the bottom of the ad, here’s what it says: YOU CAN’T SAVE A BAD IDEA WITH GOOD EXECUTION. Creative Credits: Art Director: Dick Lemmon Writer: Dick Lemmon Client: Dick Lemmon Artist: Charles Hughes