Author Archives: David Wojdyla
Found this Cannes Lion Award Winning public service announcement (PSA) on an old Bozell reel. I’m sharing it for two reasons: (1) It’s more than a quarter century old yet it could run today. (And would probably be the best PSA on the air.) (2) This testimonial isn’t real. It’s a riveting performance by a young actor […]
In the 1970’s, Ron sent family and friends this witty Easter greeting. About a decade later it was resurrected as a public service poster (shown here) and won a One Show gold pencil.
If you only remember one thing from this site, let it be this dictum from Ron: “MAKE ANDS. NOT ADS.” Translation: Today’s advertising must be more than strategic. It must be more than creative. It must be one and the other.
Krtbrgtzz, Norway—A team of international superstars in the field of megamicrobiology have discovered what they believe to be the smallest component of matter in the universe: Ron Anderson’s ego. The discovery came with the aid of a nuclear-powered microscope called the XRT5000 that uses satellites in a low-earth orbit to capture images below the sub-sub-atomic level. […]
BOZELL MINNEAPOLIS CREATIVE DEPARTMENT (L-R) Doug de Grood, Dick Briner, Lisa Clearlite, Steve De Lorme, Bert Gardner, Dick Thomas, Jamie Carlson, Pat Swifka, Craig Tanimoto, and Mike Gustafson. (This creative department summer internship poster comes from Ron Anderson’s andvertising flat files.) BODYCOPY: The Minneapolis office of Bozell Advertising is once again offering a creative department summer […]
Bert was the son of a traveling salesman who took his family along via a travel trailer that would be stationed in roadside campgrounds. By age 16, he had lived in 47 different states. As a boy, he fashioned a radio from an oatmeal box and wire, and a love of storytelling blossomed as he enjoyed […]
Looove the simplicity of this spot! And no doubt the client was delighted with the low cost of producing it. #myhope
Litton Microwave Ovens was a Bozell/Minneapolis client and a difficult client at that. We’d had several different teams working on it and we’re getting nowhere. So Ron put himself and Bert Gardner on it, as well as teaming me with Tom Donovan. We all rode out to Litton in Ron’s car, with a layout case […]
You can see Ron Anderson’s paintings here. (JSYK, “Oreo” is my favorite.)
From 1988 to 1992, I “rode the rails” to/from NYC with Ron Anderson. (We both lived in Ridgewood, NJ.) One day I said, “I heard you’ve won every creative award. Twice.” Ron said something like, “Awards are a pretty good way to measure how well you’re doing. You can learn a lot from studying award […]