Author Archives: susanmorris1999
Don’t know who deserves credit for this elegant visual solution. Do know I love it!
In the 1990’s, it could have been this one. CREATIVE CREDITS: Art Director: David Wojdyla Copywriter: Leland “Lee” Rosemond Creative Director: Ron Anderson
Susan Morris sez: These are Ron Anderson’s words. I’m just the typist ツ The year was 1978. Wendell Anderson was a two-term Democratic Governor from Minnesota. Very popular. Handsome to a fault. Even played hockey for the University of Minnesota. Scandinavian. What more could you want in Minnesota? Unfortunately, Wendell Anderson made one strategic mistake. […]
SUSAN MORRIS, AN ASPIRING COPYWRITER ON MICHIGAN AVENUE, SEZ: I have a 10-page xeroxed copy of Ron Anderson’s ad club speech titled “RISK.” He made it about 25 years ago. I wasn’t there. But I’m assuming Mr. Anderson saved his best stuff for last. So I’m sharing the last two pages here. FINALLY, I’d like […]
This is one of Ron’s favorite public education campaigns. Mine, too. In fact, I think these 25-year-old ads should be dusted off. Especially when you consider the government’s recent attempt to influence what should be reported and how it should be reported. (Google “Multi-Market Study of Critical Information Needs by the Federal Communications Commission.”)
This year marks the 80th anniversary of Surdyk’s Liquor in Minneapolis. To mark the occasion, I’ve digitized some timeless award-winners. CREATIVE CREDITS (top to bottom) Billboard: PAM CONBOY, art director; JIM NEWCOMBE, writer. Fractional Newspaper: PAM CONBOY, art director; JIM NEWCOMBE, writer. Shopping Carts: KURT TAUSCHE, art director; JIM NEWCOMBE, writer. Full Page Newspaper: RON ANDERSON, art director; […]
Change the headline in this ad from “in annual reports” to “on LinkedIn” and I bet this small space ad by Ron and Gary LaMaster could win another award today.
The Wall Street Journal’s “Creative Leaders” Series is one of the best testimonial trade ad campaigns ever created. My boss says the one profiling Ron Anderson is his favorite. He shared the ad—and some personal observations—with his co-workers back in 1997. Yesterday he asked me to scan this page (from his self-published book) and KEYSTROKE THE […]
Ron Anderson is a quiet, tough-minded art director well-seasoned by over two decades in advertising. Tom McElligott is an impatient young man who began writing ad copy just eight years ago. Together, this creative team is producing some of the hardest-to-ignore advertising around. This is the story of how Ron and Tom “found one another.” […]