Category Bozell/NY
Ron Anderson’s Creative Philosophy
Ron loooved this ad. Probably because it expresses his POV so clearly. For those who can’t read the tiny type at the bottom of the ad, here’s what it says: YOU CAN’T SAVE A BAD IDEA WITH GOOD EXECUTION. Creative Credits: Art Director: Dick Lemmon Writer: Dick Lemmon Client: Dick Lemmon Artist: Charles Hughes
“Make ands not ads.”
If you only remember one thing from this site, let it be this dictum from Ron: “MAKE ANDS. NOT ADS.” Translation: Today’s advertising must be more than strategic. It must be more than creative. It must be one and the other.
A Valentine from Lisa Brandriff to Ron Anderson
Ron Anderson is just the coolest guy ever. Smart, creative, a straight shooter. When I met him, I was a little nobody (still am) and he was this Big Time Executive. But Ron didn’t wear his power around the office like some smaller men do. Ron was always warm, friendly, down to earth. (He has […]
Ron Anderson + Ron Wachino + Billy Graham
Looove the simplicity of this spot! And no doubt the client was delighted with the low cost of producing it. #myhope
Yes, Creative Awards Are Important
From 1988 to 1992, I “rode the rails” to/from NYC with Ron Anderson. (We both lived in Ridgewood, NJ.) One day I said, “I heard you’ve won every creative award. Twice.” Ron said something like, “Awards are a pretty good way to measure how well you’re doing. You can learn a lot from studying award […]
Ron Anderson + Tom Hanks’ movie, “Big”
Anyone who has seen the 1988 Tom Hanks’ movie Big can appreciate the grandiose surroundings that those of us at Bozell New York enjoyed. A former department store, the interior boasted a towering atrium, sky-high Corinthian columns, a professional kitchen replete with a full-time chef, and several presentation theaters. Best of all the building was […]
Standing On the Shoulders of a Gentle Giant 