Tag Archives: Ron Anderson

Ron Anderson. Godfather of Minneapolis Advertising.

Ron Anderson, Wendell Anderson, and Rudy Boschwitz

Susan Morris sez: These are Ron Anderson’s words. I’m just the typist ツ The year was 1978. Wendell Anderson was a two-term Democratic Governor from Minnesota. Very popular. Handsome to a fault. Even played hockey for the University of Minnesota. Scandinavian. What more could you want in Minnesota? Unfortunately, Wendell Anderson made one strategic mistake. […]

poppin' fresh pie logo

Ron Anderson’s “Best Advertising Campaign in the World”

SUSAN MORRIS, AN ASPIRING COPYWRITER ON MICHIGAN AVENUE, SEZ: I have a 10-page xeroxed copy of Ron Anderson’s ad club speech titled “RISK.” He made it about 25 years ago. I wasn’t there. But I’m assuming Mr. Anderson saved his best stuff for last. So I’m sharing the last two pages here. FINALLY, I’d like […]

Scientists Discover Ron Anderson’s Ego

Krtbrgtzz, Norway—A team of international superstars in the field of megamicrobiology have discovered what they believe to be the smallest component of matter in the universe: Ron Anderson’s ego. The discovery came with the aid of a nuclear-powered microscope called the XRT5000 that uses satellites in a low-earth orbit to capture images below the sub-sub-atomic level. […]

We pulled an all-nighter. (Perhaps the only time our wives didn’t mind.)

This ad was not created with the usual array of objectives, strategies, account executives, research people and clients. Instead, it was specifically created to make money for the writer and art director in creative competition against other ads. In 1978 the Newspaper Advertising Bureau announced a $50,000 contest for unusual and innovative use of newspaper […]

Ron Anderson on Gun Control

Best Ad in WSJ’s Creative Leader Series

The Wall Street Journal’s “Creative Leaders” Series is one of the best testimonial trade ad campaigns ever created.  My boss says the one profiling Ron Anderson is his favorite. He shared the ad—and some personal observations—with his co-workers back in 1997. Yesterday he asked me to scan this page (from his self-published book) and KEYSTROKE THE […]

1958 NY Art Directors Annual

“My AHA! Moment” by Ron Anderson

It was Wichita, Kansas. It was my first job. And it was the first time I’d ever seen an award annual. This is that book. It turned out to be the first textbook in my post-graduate education in advertising. Because it provided me with the education, the inspiration, and the challenge that I could get […]