Tag Archives: Ron Anderson

We pulled an all-nighter. (Perhaps the only time our wives didn’t mind.)

This ad was not created with the usual array of objectives, strategies, account executives, research people and clients. Instead, it was specifically created to make money for the writer and art director in creative competition against other ads. In 1978 the Newspaper Advertising Bureau announced a $50,000 contest for unusual and innovative use of newspaper […]

Ron Anderson on Gun Control

Best Ad in WSJ’s Creative Leader Series

The Wall Street Journal’s “Creative Leaders” Series is one of the best testimonial trade ad campaigns ever created.  My boss says the one profiling Ron Anderson is his favorite. He shared the ad—and some personal observations—with his co-workers back in 1997. Yesterday he asked me to scan this page (from his self-published book) and KEYSTROKE THE […]

1958 NY Art Directors Annual

“My AHA! Moment” by Ron Anderson

It was Wichita, Kansas. It was my first job. And it was the first time I’d ever seen an award annual. This is that book. It turned out to be the first textbook in my post-graduate education in advertising. Because it provided me with the education, the inspiration, and the challenge that I could get […]

Ron Anderson & Tom McElligott

Ron Anderson + Tom McElligott

Ron Anderson is a quiet, tough-minded art director well-seasoned by over two decades in advertising. Tom McElligott is an impatient young man who began writing ad copy just eight years ago. Together, this creative team is producing some of the hardest-to-ignore advertising around. This is the story of how Ron and Tom “found one another.” […]

Ron Anderson hires Tom McElligott

Quite possibly the most understated moment in the history of modern day advertising

After my formal education at the University of Wichita, newly married, degree in hand, I had to decide where to ply my trade. The obvious answer was New York City. After all, it was 1961—the creative revolution was in full steam. I was already doing my postgraduate work, in a sense, by correspondence. Every year […]

Ron Anderson, the godfather of Minneapolis advertising takes home another “Best of Show” Award

August 21, 1985

Tonight at International Market Square, the Advertising Federation of Minnesota 1985 Silver Medal Award will be presented to Rolland R. “Ron” Anderson, President of Bozell & Jacobs/Midwest. This annual award recognizes a lifetime of achievement in advertising, a significant contribution to one’s company, a distinct creative ability, and an outstanding community service record. Ron Anderson […]