Category Andvertising
Arguably it was the greatest ad school ever
BOZELL MINNEAPOLIS CREATIVE DEPARTMENT (L-R) Doug de Grood, Dick Briner, Lisa Clearlite, Steve De Lorme, Bert Gardner, Dick Thomas, Jamie Carlson, Pat Swifka, Craig Tanimoto, and Mike Gustafson. (This creative department summer internship poster comes from Ron Anderson’s andvertising flat files.) BODYCOPY: The Minneapolis office of Bozell Advertising is once again offering a creative department summer […]
Ron Anderson + Ron Wachino + Billy Graham
Looove the simplicity of this spot! And no doubt the client was delighted with the low cost of producing it. #myhope
Ron Anderson and Litton Microwave Ovens
Litton Microwave Ovens was a Bozell/Minneapolis client and a difficult client at that. We’d had several different teams working on it and we’re getting nowhere. So Ron put himself and Bert Gardner on it, as well as teaming me with Tom Donovan. We all rode out to Litton in Ron’s car, with a layout case […]
Ron Anderson + Tom Hanks’ movie, “Big”
Anyone who has seen the 1988 Tom Hanks’ movie Big can appreciate the grandiose surroundings that those of us at Bozell New York enjoyed. A former department store, the interior boasted a towering atrium, sky-high Corinthian columns, a professional kitchen replete with a full-time chef, and several presentation theaters. Best of all the building was […]
Best Ad in WSJ’s Creative Leader Series
The Wall Street Journal’s “Creative Leaders” Series is one of the best testimonial trade ad campaigns ever created. My boss says the one profiling Ron Anderson is his favorite. He shared the ad—and some personal observations—with his co-workers back in 1997. Yesterday he asked me to scan this page (from his self-published book) and KEYSTROKE THE […]
Top Five Traits of Pretty Good Creative People
Q: Mr. Anderson, you have an impressive hiring record. Exactly what do you look for in a creative person? A: Five traits. Probably in this order: INSATIABLE CURIOSITY | The best creative people are aware. They have a need to know what’s going on. They want to know why it works. And how it works. They […]
“My AHA! Moment” by Ron Anderson
It was Wichita, Kansas. It was my first job. And it was the first time I’d ever seen an award annual. This is that book. It turned out to be the first textbook in my post-graduate education in advertising. Because it provided me with the education, the inspiration, and the challenge that I could get […]
Standing On the Shoulders of a Giant 