Category Andvertising

water glass filled half way

Ron Anderson and Litton Microwave Ovens

Litton Microwave Ovens was a Bozell/Minneapolis client and a difficult client at that. We’d had several different teams working on it and we’re getting nowhere. So Ron put himself and Bert Gardner on it, as well as teaming me with Tom Donovan. We all rode out to Litton in Ron’s car, with a layout case […]

Tom Hanks in "Big." Key scenes were shot in NY office of Bozell Advertising Worldwide

Ron Anderson + Tom Hanks’ movie, “Big”

Anyone who has seen the 1988 Tom Hanks’ movie Big can appreciate the grandiose surroundings that those of us at Bozell New York enjoyed. A former department store, the interior boasted a towering atrium, sky-high Corinthian columns, a professional kitchen replete with a full-time chef, and several presentation theaters. Best of all the building was […]

Best Ad in WSJ’s Creative Leader Series

The Wall Street Journal’s “Creative Leaders” Series is one of the best testimonial trade ad campaigns ever created.  My boss says the one profiling Ron Anderson is his favorite. He shared the ad—and some personal observations—with his co-workers back in 1997. Yesterday he asked me to scan this page (from his self-published book) and KEYSTROKE THE […]

Ron Anderson, mentor

Top Five Traits of Pretty Good Creative People

Q: Mr. Anderson, you have an impressive hiring record. Exactly what do you look for in a creative person? A: Five traits. Probably in this order: INSATIABLE CURIOSITY | The best creative people are aware. They have a need to know what’s going on. They want to know why it works. And how it works. They […]

1958 NY Art Directors Annual

“My AHA! Moment” by Ron Anderson

It was Wichita, Kansas. It was my first job. And it was the first time I’d ever seen an award annual. This is that book. It turned out to be the first textbook in my post-graduate education in advertising. Because it provided me with the education, the inspiration, and the challenge that I could get […]