Category Minneapolis Advertising
The Minneapolis School of Advertising
You could really credit the growth of the Minneapolis ad community to two men. Ron Anderson and Tom McElligott. In 1976, Minneapolis wasn’t that hot and most of the award-winning stuff was written by these two. For a long time everyone was jealous…mixed jealousy and awe. They became the rabbits the hounds chased. And by doing […]
Ron Anderson’s “Best Advertising Campaign in the World”
SUSAN MORRIS, AN ASPIRING COPYWRITER ON MICHIGAN AVENUE, SEZ: I have a 10-page xeroxed copy of Ron Anderson’s ad club speech titled “RISK.” He made it about 25 years ago. I wasn’t there. But I’m assuming Mr. Anderson saved his best stuff for last. So I’m sharing the last two pages here. FINALLY, I’d like […]
Freespeech Committee Ads Worth a Second Look
One of Ron’s favorite public education campaigns. Mine, too. In fact, I think this campaign created a quarter of a century ago should be dusted off and upcycled for social media. Especially when you consider recent attempts to influence what should be reported. And which books school libraries are allowed to put on their shelves. […]
Vintage Bozell Minneapolis advertising
This year marks the 80th anniversary of Surdyk’s Liquor in Minneapolis. To mark the occasion, I’ve digitized some timeless award-winners. CREATIVE CREDITS (top to bottom) Billboard: PAM CONBOY, art director; JIM NEWCOMBE, writer. Fractional Newspaper: PAM CONBOY, art director; JIM NEWCOMBE, writer. Shopping Carts: KURT TAUSCHE, art director; JIM NEWCOMBE, writer. Full Page Newspaper: RON ANDERSON, art director; […]
My first day at Bozell
I’d just unpacked everything and finished with all of the HR kinds of things and Ron came into my office, welcomed me enthusiastically and took me around to meet everyone. I was wondering who I’d be working with, and on what, as he walked me back into his office. “I don’t want to pair you […]
Scientists Discover Ron Anderson’s Ego
Krtbrgtzz, Norway—A team of international superstars in the field of megamicrobiology have discovered what they believe to be the smallest component of matter in the universe: Ron Anderson’s ego. The discovery came with the aid of a nuclear-powered microscope called the XRT5000 that uses satellites in a low-earth orbit to capture images below the sub-sub-atomic level. […]
Standing On the Shoulders of a Gentle Giant 