Category Minneapolis Advertising
My first day at Bozell
I’d just unpacked everything and finished with all of the HR kinds of things and Ron came into my office, welcomed me enthusiastically and took me around to meet everyone. I was wondering who I’d be working with, and on what, as he walked me back into his office. “I don’t want to pair you […]
Scientists Discover Ron Anderson’s Ego
Krtbrgtzz, Norway—A team of international superstars in the field of megamicrobiology have discovered what they believe to be the smallest component of matter in the universe: Ron Anderson’s ego. The discovery came with the aid of a nuclear-powered microscope called the XRT5000 that uses satellites in a low-earth orbit to capture images below the sub-sub-atomic level. […]
Ron Anderson and Litton Microwave Ovens
Litton Microwave Ovens was a Bozell/Minneapolis client and a difficult client at that. We’d had several different teams working on it and we’re getting nowhere. So Ron put himself and Bert Gardner on it, as well as teaming me with Tom Donovan. We all rode out to Litton in Ron’s car, with a layout case […]
We pulled an all-nighter. (Perhaps the only time our wives didn’t mind.)
This ad was not created with the usual array of objectives, strategies, account executives, research people and clients. Instead, it was specifically created to make money for the writer and art director in creative competition against other ads. In 1978 the Newspaper Advertising Bureau announced a $50,000 contest for unusual and innovative use of newspaper […]
My job interview with Ron Anderson
I’d won some awards at Campbell-Mithun. And Ron had hired one of my art director partners there, Sheila Berrigan. Ron called shortly thereafter and asked me stop by early one morning to chat. We sat out on his balcony overlooking the interior of Butler Square. There were orange juice, coffee and fresh croissants from the […]
Ron Anderson, Photographer’s Model
Change the headline in this ad from “in annual reports” to “on LinkedIn” and I bet this small space ad by Ron and Gary LaMaster could win another award today.
An Award-Winning Retail Ad
“As anyone who’s spent time in retail knows, creating great advertising isn’t easy,” Tom McElligott said. “The deadlines are tight. Merchandise can often be discouragingly mundane. There are sales, sales and more sales. And if the cash registers don’t ring, you hear about it.” Shown here is one ad from a campaign Anderson and McElligott did “after […]
Ron Anderson + Tom McElligott
Ron Anderson is a quiet, tough-minded art director well-seasoned by over two decades in advertising. Tom McElligott is an impatient young man who began writing ad copy just eight years ago. Together, this creative team is producing some of the hardest-to-ignore advertising around. This is the story of how Ron and Tom “found one another.” […]
Meet some of Ron Anderson’s “kids”
I found this captionless photo on page 3 of an 8-page newspaper titled Amazing Ad World News published on December 19, 2000 in Minneapolis. So I shared it with the Bozell Alumni Group on LinkedIn and asked, “Do you recognize anyone?” Thank you, Steve Centrillo, Jim Courtright, Gayle Dieck, Mike Gustafson, and Kurt Tausche for […]
Quite possibly the most understated moment in the history of modern day advertising
After my formal education at the University of Wichita, newly married, degree in hand, I had to decide where to ply my trade. The obvious answer was New York City. After all, it was 1961—the creative revolution was in full steam. I was already doing my postgraduate work, in a sense, by correspondence. Every year […]
Standing On the Shoulders of a Giant 