Category Minneapolis Advertising
Litton Microwave Ovens was a Bozell/Minneapolis client and a difficult client at that. We’d had several different teams working on it and we’re getting nowhere. So Ron put himself and Bert Gardner on it, as well as teaming me with Tom Donovan. We all rode out to Litton in Ron’s car, with a layout case […]
This ad was not created with the usual array of objectives, strategies, account executives, research people and clients. Instead, it was specifically created to make money for the writer and art director in creative competition against other ads. In 1978 the Newspaper Advertising Bureau announced a $50,000 contest for unusual and innovative use of newspaper […]
I’d won some awards at Campbell-Mithun. And Ron had hired one of my art director partners there, Sheila Berrigan. Ron called shortly thereafter and asked me stop by early one morning to chat. We sat out on his balcony overlooking the interior of Butler Square. There were orange juice, coffee and fresh croissants from the […]
Change the headline in this ad from “in annual reports” to “on LinkedIn” and I bet this small space ad by Ron and Gary LaMaster could win another award today.
“As anyone who’s spent time in retail knows, creating great advertising isn’t easy,” Tom McElligott said. “The deadlines are tight. Merchandise can often be discouragingly mundane. There are sales, sales and more sales. And if the cash registers don’t ring, you hear about it.” Shown here is one ad from a campaign Anderson and McElligott did “after […]
Ron Anderson is a quiet, tough-minded art director well-seasoned by over two decades in advertising. Tom McElligott is an impatient young man who began writing ad copy just eight years ago. Together, this creative team is producing some of the hardest-to-ignore advertising around. This is the story of how Ron and Tom “found one another.” […]
I found this captionless photo on page 3 of an 8-page newspaper titled Amazing Ad World News published on December 19, 2000 in Minneapolis. So I shared it with the Bozell Alumni Group on LinkedIn and asked, “Do you recognize anyone?” Thank you, Steve Centrillo, Jim Courtright, Gayle Dieck, Mike Gustafson, and Kurt Tausche for […]
After my formal education at the University of Wichita, newly married, degree in hand, I had to decide where to ply my trade. The obvious answer was New York City. After all, it was 1961—the creative revolution was in full steam. I was already doing my postgraduate work, in a sense, by correspondence. Every year […]
In 1962, Ron Anderson moved from Kansas to Minneapolis. The rest, as they say, is history.