This ad was not created with the usual array of objectives, strategies, account executives, research people and clients. Instead, it was specifically created to make money for the writer and art director in creative competition against other ads. In 1978 the Newspaper Advertising Bureau announced a $50,000 contest for unusual and innovative use of newspaper […]
I’d won some awards at Campbell-Mithun. And Ron had hired one of my art director partners there, Sheila Berrigan. Ron called shortly thereafter and asked me stop by early one morning to chat. We sat out on his balcony overlooking the interior of Butler Square. There were orange juice, coffee and fresh croissants from the […]
Change “in annual reports” to “on LinkedIn” and I bet this small space ad by Ron and Gary LaMaster would win another award today.
From 1988 to 1992, I “rode the rails” to/from NYC with Ron Anderson. (We both lived in Ridgewood, NJ.) One day I said, “I heard you’ve won every creative award. Twice.” Ron said something like, “Awards are a pretty good way to measure how well you’re doing. You can learn a lot from studying award […]
“As anyone who’s spent time in retail knows, creating great advertising isn’t easy,” Tom McElligott said. “The deadlines are tight. Merchandise can often be discouragingly mundane. There are sales, sales and more sales. And if the cash registers don’t ring, you hear about it.” Shown here is one ad from a campaign Anderson and McElligott did “after […]
Standing On the Shoulders of a Gentle Giant 