Category Public Service Advertising
“THIS Could Win.”
The godfather of Minneapolis advertising, Ron Anderson, made that declarative statement while flipping thru a pile of comp ads created by my partner, Ron Wachino, and me. He was referring to the One Show and pointing to this concept when he said it. Of course, his prediction came true. Why else would I be writing […]
A quarter century of Bozell public service advertising (PSAs)
When the godfather of Minneapolis was promoted and relocated to NY, one of the first things Ron Anderson did was put together this book. It was sent to prospective new clients. And given to every employee. The publication – filled with 82 ads – was so popular it was updated and reprinted six months later. This is […]
Good Book Spoiler Alert
CA-76 AWARD-WINNING POSTER (19″ x 27″) Full Disclosure: We added the words “spoiler alert” to this 40-year-old headline. Art Director: Ron Anderson Copywriter: Tom McElligott Photographer: Rick Dublin Client: Bible Belt Incorporated (Minneapolis)
Ron Anderson + Partnership for a Drug-Free America
Found this Cannes Lion Award Winning public service announcement (PSA) on an old Bozell reel. I’m sharing it for two reasons: (1) It’s more than a quarter century old yet it could run today. (And would probably be the best PSA on the air.) (2) This testimonial isn’t real. It’s a riveting performance by a young actor […]
Freespeech Committee Ads Worth a Second Look
One of Ron’s favorite public education campaigns. Mine, too. In fact, I think this campaign created a quarter of a century ago should be dusted off and upcycled for social media. Especially when you consider recent attempts to influence what should be reported. And which books school libraries are allowed to put on their shelves. […]
Ron Anderson’s Easter Card
In the 1970’s, Ron sent family and friends this witty Easter greeting. About a decade later it was resurrected as a public service poster (shown here) and won a One Show gold pencil.
Standing On the Shoulders of a Gentle Giant 