Category Minneapolis Advertising
Ron Anderson and Litton Microwave Ovens
Litton Microwave Ovens was a Bozell/Minneapolis client and a difficult client at that. We’d had several different teams working on it and we’re getting nowhere. So Ron put himself and Bert Gardner on it, as well as teaming me with Tom Donovan. We all rode out to Litton in Ron’s car, with a layout case […]
We pulled an all-nighter. (Perhaps the only time our wives didn’t mind.)
This ad was not created with the usual array of objectives, strategies, account executives, research people and clients. Instead, it was specifically created to make money for the writer and art director in creative competition against other ads. In 1978 the Newspaper Advertising Bureau announced a $50,000 contest for unusual and innovative use of newspaper […]
My job interview with Ron Anderson
I’d won some awards at Campbell-Mithun. And Ron had hired one of my art director partners there, Sheila Berrigan. Ron called shortly thereafter and asked me stop by early one morning to chat. We sat out on his balcony overlooking the interior of Butler Square. There were orange juice, coffee and fresh croissants from the […]
Ron Anderson, Photographer’s Model
Change “in annual reports” to “on LinkedIn” and I bet this small space ad by Ron and Gary LaMaster would win another award today.
An Award-Winning Retail Ad
“As anyone who’s spent time in retail knows, creating great advertising isn’t easy,” Tom McElligott said. “The deadlines are tight. Merchandise can often be discouragingly mundane. There are sales, sales and more sales. And if the cash registers don’t ring, you hear about it.” Shown here is one ad from a campaign Anderson and McElligott did “after […]
Ron Anderson + Tom McElligott
Ron Anderson is a quiet, tough-minded art director well-seasoned by over two decades in advertising. Tom McElligott is an impatient young man who began writing ad copy just eight years ago. Together, this creative team is producing some of the hardest-to-ignore advertising around. This is the story of how Ron and Tom “found one another.” […]
Standing On the Shoulders of a Gentle Giant 